The study aims to find out the factors that motivate urban millennials to join civil services. The findings emphasize on the public service motivation factors that help to onboard this group of millennials. Millennial generation is the dominant workforce whose outlook on work appears to differ significantly from previous generations. Urban millennials who have attended private schools and colleges are social, tech-savvy, seek for transparency and feedback, and advancement oriented which makes them the emerging leaders. Therefore, it is crucial to have their presence in the civil services.
In this study, five cases of civil servants who belong to the urban millennial generation were interviewed and studied. The case-based method helped the researchers to explore the factors that motivated the chosen urban millennials to join the service. It was found out that there was the low presence of urban millennials in service. To attract this generation, the study shows that the government should focus on making the image of public service positive, bridge the gap of lack of information about the government jobs and the recruitment procedure, have role models for the current generation and the up-coming generation, and a competitive salary to lead a quality life. Since millennials care much more than the salary, the opportunities for growth and advancement that the government services provide should be highlighted.